Karen Grant, senior beauty industry analyst for The NPD Group, will present an opening state of the industry address on Sept. 18 at 9 a.m. at the Special Events Hall of the HBA Expo in New York City.

In honor of HBA’s 15th year, NPD will present a retrospective on the state of the beauty industry from where we were 15 years ago to where we are today and the outlook for the future. In this address, NPD’s renowned industry expert, Ms. Grant, will enlighten attendees on: market size and changing dynamics,  trends affecting beauty, today’s consumers, consumer buying habits and the opportunities and challenges facing mass, prestige, and emerging channels.

The HBA State of the Industry Address is open to all attendees and exhibitors free of charge. Be sure to arrive early as seating is limited. More info: www.hbaexpo.com.